Moving away from politics, the New York Times is running a great piece demonstrating the value and importance of typography in everyday life.

More specifically, the slideshow and accompanying story highlight the process of converting signs used on the highway system to a new, easier-to-read typeface and its implications for safety—especially among the elderly—when combined with the newer reflective technology seen at night.

In what seems to be both a long-overdue rebrand for the feature—as much as one could possibly rebrand it—and perhaps a quiet poke at Apple’s nomenclature, the iGoogle rebrand went into effect.

I can’t say I disagree with the change; it’s certainly far better than the obviously-named-and-far-too-long Google Personalized Homepage.

I could not be more sick of seeing those insweb.com “Mortgage Rates Have Fallen!” flash ads. They pervade sites like CNN with their pathetic YouTube-esque look (an inset “video” block, more or less), as if to say “Look, I’m dancing like an idiot because my mortgage rates are so low! Whoops, there’s a camera on me! Is this going on the Internet?”

Really, just when I thought the self-deprecating “Head On” commercials were the most annoying known to mankind, these had to come along.